Tourism brand 'Terres de Mestral' born
Under this name, Vandellos i l'Hospitalet de l'Infant, i Tivissa Pratdip now jointly promote the Internet
The Association for Integrated Development Planning (MIDIT), which brings together the municipalities of Vandellos i l'Hospitalet de l'Infant, and Tivissa Pratdip, has launched the website www.terresdemestral.cat. With this action and others that take place in the future, it aims to promote a new tourism brand 'Terres de Mestral' and publicize the composed of three municipalities, characterized by the combination of sea and mountain territory.
This combination of sea and mountains, and the presence of the mistral wind as a common element in the three municipalities is the one that has tried to capture in the logo, through the letter 'm' (mistral, sea and mountain); spirals, which symbolize the wind and the waves; and green and blue; with the will of the trademark it is easy to identify and remember.
"To strengthen the sense of identity of the area, put in value, promote it" and to show everyone that the three municipalities "can offer tourist products of equal or higher quality than other better known destinations", the brand has created MIDIT 'Terres de Mestral' and has set up the website, said the mayor of Vandellòs i l'Hospitalet de l'Infant and the president of the federation, Alfons Garcia, during the presentation of this initiative, which took place this Monday, July 20 at the headquarters of the Journalists Association of Tarragona. This event was also attended by Antonio Santapau, Deputy Mayor of Tivissa; Anton Escoda, Deputy Mayor of Pratdip; Company representatives Moixó Enginyeria Informatica SL, who has designed the web; and representatives of companies in the territory involved in the project website.
The site is a showcase of the territory making up Terres de Mestral while a comprehensive proposal of everything that can be done, according to the motivations of each, and an instrument to try to realize the maximum, organize and mount stays and holidays to detail. For this reason, it includes information on the fate and tourism, an agenda of activities, map, news, photo gallery, brochures, access to social networks where Terres de Mestral are present, etc.
Besides showing the attractions of the area, the site also serves to promote tourism products and facilities planning. So, it contains a detailed list of accommodations, restaurants, business activities, wineries, travel agencies, tourist offices and other establishments linked to the tourism sector and their contact details. The entrepreneurs themselves are managing this part of the website dedicated to the private sector where they can also report and proposed activities organized; and the idea is that in the future direct sales mechanisms and establish online procurement.
